I navigate ambiguity to build scalable product ecosystems. Currently redefining platform architecture and cross-product strategy. My work focuses on the systems that generate the screens, not just the screens themselves.
Moving from fragmented signup flows to a unified, multi-product lifecycle revenue model for Outside's subscription platform.
Establishing a Shared Maps PlatformArchitecting the shared data primitives, iconography, and experience layers to unify the map stack across Gaia GPS and Trailforks.
Automated Reality Capture for QuestDefining the interaction model for automated mixed-reality environment scanning, moving from manual input to machine perception.
At the Staff and Principal level, design ceases to be solely about the artifact and becomes about the architecture of the outcome.
My practice focuses on de-risking ambiguity—turning vague business goals like "fix onboarding" into concrete, executable systems. I use design to create the maps (frameworks, diagrams, prototypes) that align cross-functional leadership and allow engineering teams to move with velocity.